Week 7 - Lecture/Tutorial/Readings

Wikipedia

Positives:

·      Good basic starting point for research due to it having a general overview of most things

·       The links can be used as reliable sources on the topic

Negatives

·      The content unreliable for it can be edited by anyone

Is Wikipedia's peer governance system really a good thing? The article in the weekly reading defines peer governance as: “A way in which individuals voluntarily participate and, using mechanisms of self–governance, produce digital commons" (Kostakis, 2010). The site is open to all for changes. The main characteristics of peer governance are:

·      The membership is open and widespread

·      Premised on participation

·      Geographically dispersed (Worldwide)

This form of governance lets all subscribed users to edit Wikipedia based on their knowledge of the topics. Which is good as it is free and the knowledge is uploaded quickly and bad as incorrect information may be posted. After reading the article I believe the best way to describe Wikipedia's form of governance is as "an unfinished artifact" (Kostakis, 2010).

Kostakis (2010) Identifying and understanding the problems of Wikipedia's peer governance: The case of inclusionists versus delectionists, http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/view/2613/2479accessed on 08/09/11.

Facebook makes its revenue by selling the date that it collects from its users and selling advertisement space on its site for specific users. This is why it is such an effective marketing tool and makes has such a large turn over. When it comes to collected data on most sites once you delete your account that site no longer has access to it. However, Facebook is different in this sense as it keeps a copy of your account for 2 years.

Mischief Marketing was the key focus of this weeks readings’ and relates to the lecture/tutorial. What is Mischief Marketing? It is a type of Marketing that uses unorthodox strategies for reaching its target demographic. " One such example is The Blair Witch Project. The reason for this is that before the movie was released the creators of the movie made the public believe it was real.  This in turn made the move a sensation.